Here's What's Releasing in Beyoncé's First Adidas Ivy Park Collection
After announcing a multiyear partnershipwith Adidas in April, Beyoncé is finally ready to showcase pieces from the relaunch of her Ivy Park brand with the sportswear giant, including a new sneaker that's set to debut in January.
Beyoncé dropped a first look at her upcoming Ivy Park Adidas shoe on Instagram earlier today. It appears to borrow design elements from the Three Stripes' classic Samba model with the upper, but is revamped with Ivy Park branding on the tongue, bright orange piping surrounding the upper, and finished off with a chunky gum sole.
"It incorporates my personal style and expands that to include something for everyone," says Beyoncé when asked about her Adidas Ivy Park line in a recent interview with Elle. "I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power."
She has also stated that the upcoming collection isn't a women's exclusive drop as the apparel pieces and sneaker options will also be arriving in men's sizing as well. "I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."