About Us


Not 4 Every 1 is the perfect tagline to encompass the lifestyle and unmistakable swagger that we manifest and thrive to share with the world. Our brand is about helping you embrace your unique style and being unapologetically yourself. We act as a liaison between you and the underground world of exclusive kicks and apparel. Bringing you the most limited items to keep you fresh.

We provide a wide variety of products to service everyone, whether you’re a beginner shoe collector or a full blown sneakerhead. Not 4 Every 1 means your style is unique and special, so while we do have something for everyone, its Not 4 Every 1.



Not 4 Every 1 offers premium and exclusive footwear, apparel and accessories. We release limited edition N4E1 merchandise seasonally as well as carry luxury brands such as Supreme, Antisocial Social Club, Fear of God, KAWS, Nike, Adidas and much more.